Discover what our users are saying...

"This is my new favorite mascara..."

It is actually fantastic and everything I've ever looked for in a mascara... They are not clumpy, but they are lengthened. They're curled, and they stay in place!

- Hannah @theglownarrative

"How has it not smudged yet?"

Because it's Vancouver, it was horrible weather. I'm talking rain. hail. And this mascara did not smudge. We swam through foamy, dirty water... Not a smudge in sight.

- Jeana @peanajark

"It looks like I have fake eyelashes on..."

I'm obsessed... I'm the pickiest person when it comes to mascaras, and this mascara is so nice! Literally wow!

- Taylor @taylorfergg

Based on 52 reviews
92%
(48)
4%
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Worst mascara

Honestly, this is the worst mascara I have ever tried. It’s so dry. It does nothing.

new favorite mascara!! love the curved wand!!

best for short stubby lashes

my lashes typically always point downwards and I have monolids so I'm pretty particular about which waterproof mascara I use. These are great for length and for longevity! They last forever and stick up straight after I curl them :)

A little heavier than I anticipated

Made my lashes look long and curled but was a little heavier than I anticipated.

Smooth transition

Smooth transition from my old mascara to this lovely new awesome mascara! Have never tried anything new until now and now will be repurchasing this product! Love it!

Holds the curls like no other

This mascara actually holds the curl like no other and my eyelashes look the same after a long day than when I first applied it!

BEST MASCARA

This mascara is INCREDIBLE! My lashes usually struggle to hold a curl, but after using this mascara + the Shiseido lash curler, they stay lifted and perfectly in place.

Amazing mascara and equally amazing customer service.

This mascara is truly incredible. It lengthens my short lashes while also keeping them up! I had an issue with my package so I contacted their customer service, and it was the best customer service I've ever received. Not only did they reply rapidly fast but also helped and did more than expected. A company that truly goes beyond for their customers. Highly recommend!

Best I have ever used!

I have sparse, stick-straight Asian lashes. Until I found Innae Beauty mascara, I have NEVER had a mascara hold a curl for more than 2 seconds after application. This mascara not only keeps my curl in place, but it’s truly waterproof and does not smudge all over my face. Did I also mention that it does not clump? Innae has me in a chokehold with this debut!

Me and my daughter loves it so much

We are your loyal customer from now on. I don’t usually wear make ups, but when my daughter introduced your products to me. Dang! It is really good. Looking forward to your new products

Nice but…

The component gets real messy real fast..I think the opening of the tube should be more narrow so that product can be scrapped off as it’s pulled out. This will help the mascara to actually stay IN the tube and not get wasted (and messy) on the wand itself. Otherwise I love it!

Wow - even better than I hoped!

I have oily skin around my eyes & lids so I struggle with eye makeup that runs, smudges, and just won't stay put, even when allegedly waterproof, smudgeproof, etc. I don't know what magic potion you've created in this mascara but I am getting NO running, NO smudging, NO flaking and it just looks great all day! I happen to love just using one coat or barely two for a slightly more natural look. My short lashes look longer and much more beautiful, with no panda eyes!

New favorite mascara!

I have eyes that water easy, so most mascaras tend to flake or smudge a little throughout the day (even waterproof mascaras). However, this the first I’ve tried that doesn’t! It’s not clumpy at all and my lash stay up all day. No other mascara compares to this

Hands down my new favorite mascara. Ever. Lifts ✔️Adds Volume ✔️ Lengthens ✔️ does not budge ✔️

So, so good. Make sure you use an oil cleanser to remove.

Great length

I’m a 61 year old woman so I’ve tried many mascaras. I bought this because I was influenced by tik toc, and I’m not disappointed. I love the brush, and the curl and length it gives my lashes. Will continue to purchase

Amazing! This is my new favorite mascara and the only waterproof mascara I’ll use. The brush is perfect for lengthening and getting ever lash.

Well done!

I am so grateful to whoever invented this. My lashes are stubborn and straight. This mascara keeps them lifted. The wand is so innovative!! I like to use the Muji curler and then apply a coat of Innae. Keeps my lashes super visible (I’m Asian so I have monolids). The only thing is that this mascara does smudge a little under my eyes so I do have to keep wiping them throughout the day. But this is to be expected with any mascara I think. It’s definitely not as smudgy as the urban decay one! And there are very few flakes, which is something I was so impressed with. Thank you, Innae.

New favorite mascara!

Love the Innae waterproof mascara! It really separates my lashes and it actually coats all of my little baby lashes as well! Would definitely recommend!

10/10 mascara and 10/10 customer service

PERFECT for my asian lashes and holds a curl like no other without flaking. Also, Innae's customer service is top tier and so responsive. Innae mascara + Shiseido eyelash curler is bulletproof.

LOVE

I was needing a waterproof mascara before a trip to Mexico. I seen Hannah Campbell @theglownarrative recommend this mascara. Wish I bought it sooner! Makes your lashes look naturally long

I have never loved a mascara as much as this one!! It’s amazing! My lashes hold a curl and look soooo long! Zero flaking, last all day and not hard to remove!!

Great mascara and customer service

There was a delivery issue with the first mascara I ordered, so I contacted customer service, and they were extremely helpful! They sent me a new mascara immediately, and I was shocked by how quickly it arrived. The mascara itself is a new favorite for me. I have the straightest, most stubborn lashes, so I need extremely waterproof formulas. This not only held a curl, but it doesn’t flake, doesn’t irritate my eyes, and is truly waterproof. You can achieve a very natural look with this mascara or build up layers for more volume. It layers nicely and doesn’t clump. Overall, this is a 10/10, and I will continue to repurchase!

No Doubt The Best Mascara I've Ever Used

Just WOW - I have so many great things to say about this mascara!
1. Product design: The brush is the absolute perfect size, is precise, and never clumps. Not sure if others experience this, but I sometimes apply mascara on both sides using the same hand and I smudge some on my nose/face, but that doesn't happen with this mascara - the wand design is fantastic.
2. Quality: I have really short and thin lashes so I typically apply 2-3 coats, which often ends up weighing down my lashes a bit. With this, I add my usual 2 coats, but it's so lightweight and looks so natural and effortless, and doesn't smudge at all throughout the day.
3. Makeup Removal: I always use waterproof mascara and it's sometimes hard to get off, but this mascara wipes off so easily during my skincare routine I'm honestly amazed.
4. Value: The product itself has been lasting me quite long, there's still some left after 3 months! Great value - I usually try a new mascara every time I finish my bottle, but I've already repurchased two more.
All this to say, my unblessed lashes say thank you, Innae Beauty!

In love!! Doesn’t smudge and holds a curl like no tomorrow

LOVE

Package with such love and care! They wrote me a cute note and included stickers :) I have very SLICK straight asian long lashes that never hold a curl, but this mascara holds up! It is hard to get off but id say its worth it..

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